Project Description

Success Story : Dunhill

Esuasive led and advised this luxury fashion retailer in the appointment of a third-party ERP solution vendor, providing consultancy during the pitch process and project management to deliver the project.

The Challenge

Dunhill’s ageing systems were fragmented, globally diverse and required replacement. Dunhill sought a vendor able to provide an integrated ERP system to handle back office processing, customised merchandising and assortment planning, business intelligence & reporting and CRM. Esuasive led and advised Dunhill on the process of engaging with a third-party vendor to design and develop the new systems. A Business Analyst was to be provided to support the pitch process as well as a Project Manager to facilitate the on-going relationship between the vendor and internal IT personnel once the prject began.


Esuasive were chosen to lead and advise Dunhill in the process of selecting and engaging with a third party ERP vendor.

To ensure the correct ERP vendor was chosen, Esuasive provided an experienced retail business analyst who worked closely with Dunhill’s IT team and business users to define the detailed requirements for the new system.

Esuasive then managed the ‘beauty parade’, facilitating vendor demos, reference site visits, vendor Q&A, procurement and contract processes.

After the successful vendor had been engaged, Esuasive provided an experienced ERP project manager who acted as Dunhill’s IT project representative, responsible for day-to-day running and financial control of the project, coordination of vendor activities through the installation, configuration, testing and deployment phases, delivery of progress reports to key stakeholders within Dunhill and management of issues and risks.


The new integrated IT system facilitated a radical simplification of business processes within a standardized global approach, delivering significant cost and resource savings, increased efficiency and lower stock holding.

The system also supported expansion plans for Dunhill, designed to generate growth within existing European and Far Eastern markets and new territories.